---
title: "Displaying items by tag: Behavioural Economics"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/Behavioural Economics/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: Behavioural Economics

## [Nudging people with Behavioural Economics](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

Published in [Idea exchange](https://theopinioncompany.com/index.php/thoughts/itemlist/category/9-idea-exchange)

Friday, 16 September 2016 09:28

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)